ZUNO wanted to make fruit tea feel more modern and appealing to a younger audience. Since fruit tea is often seen as something for older people, the challenge was to create a brand that felt fresh, playful, and more connected to a younger lifestyle.

I created a light and colourful identity using pastel tones, bright imagery, and playful motion throughout the brand. The animated logo helped bring personality to the visuals and worked especially well across social media and digital content, giving ZUNO a more fun and approachable feel.