Visual Identity for a tea company
ZUNO offers a variety of unique, fair-trade fruit tea blends from across the globe. Fruit tea is typically considered a slightly more mature choice of drink for middle-aged and older adults. The challenge here is to break this perception and get younger people to enjoy the healthy benefits of fruit tea. To achieve this, I designed a playful animated logo, that can be used in adverts and social media platforms. The imagery is based on bright pictures, pastel tones and fresh vibes.