The challenge

Vista creates immersive experiences that range from high-energy adventures to quiet escapes and interactive stories. The goal was to create a brand identity that felt emotional and cinematic, and was versatile enough to capture all these different experiences within a single, clear visual world.

The Approach

I built the identity around the feeling of stepping into a film. Drawing inspiration from vintage cinema and surreal storytelling, I combined bold serif typography with strong colour contrast and cinematic imagery to create a sense of curiosity and atmosphere. Every touchpoint — from the visuals to the brand language — was designed to feel immersive, inviting people to see Vista not just as an experience company, but as a way to escape into something memorable.